Evaluating Social Navigation Visualization in Online Geographic Maps

Social navigation enables emergent collaboration between independent collaborators by exposing the behavior of each individual. This is a powerful idea for web-based visualization, where the work of one user can inform other users interacting with the same visualization. Results from a crowdsourced user study evaluating the value of such social navigation cues for a geographic map service are presented. Results show significantly improved performance for participants who interacted with the map when the visual footprints of previous users were visible.